Tord, founder of BeeBeetones
The story behind BeeBeetones

A studio building apps the way I'd want for my own kids.

I'm a father of five in Sweden. This began at home, in the ordinary hours of bedtime, long car rides, and quiet afternoons.

TordFounder, Beebee Tones AB
01
Where it started

With five children, I spend a lot of my life around small screens, and at first I hardly questioned the apps on them, at least not the cute, child-friendly ones. Then I started to look closely at what they had actually become, and I couldn't unsee it.

02
What I couldn't accept

Streaks to keep. Badges to collect. Achievements that meant nothing to anyone. Notifications tuned to pull a child back for one more minute. Accounts that quietly locked our whole family in, tracking and profiling humming away underneath, and advertising aimed straight at people far too young to know they were being sold to.

None of it was made for the child. It was made for engagement: a number climbing on someone else's dashboard. I wanted the exact opposite for my own kids, so I decided to build it myself.

03
What we stand for
Calm, not compulsion. No streaks, no urgency, nothing engineered to keep a child hooked. A story begins when you choose it and ends when it ends.
Safe by construction. No ads, no accounts, no tracking, no profiling. We collect nothing about your child because we wrote no code that could.
Room to wonder. Stories from all over the world, explored at a child's own pace, not a feed deciding what should come next.
04
Where we're going

Fabeligo is only where we begin. I don't yet know everything we'll go on to make, but I'm certain there's a whole world of stories and facts to keep building around, with plenty of room for new and more playful ways to explore along the way.

Where our profits go.

BeeBeetones is a small studio, but we all try our best. Two promises are built into how it runs. Not a campaign, just arithmetic.

15%

To children in Ukraine

Of all our profits, supporting children caught in the war. The atrocities committed against them are unforgivable, and the youngest are paying a price they never chose.

→ UNITED24 & SOS Ukraine
15%

To childhood cancer research

Of all our profits, to research in Sweden through Barncancerfonden. No child deserves cancer. The least we can do is stand behind the people working to change it.

→ Barncancerfonden, Sweden

We stand with Ukraine.

Yours, Tord
Founder, Beebee Tones AB · Sweden